Jun 16, 2022
In General Discussions
Adding friends to the group is the first step in community operation. The key to the first step is to find the user's motivation to join the group. This motivation requires us to think executive list about two questions from the perspective of users: Why should I join the group? Why should I join the group now? The answers to these two questions are good, and the following actions executive list are more effective. Why do users join the group? Only benefits. Real welfare, real and unconventional benefit endowment, and practically useful value-driven. Users must join the group in order to obtain a certain value. This is the first point of the user's motivation to join the group. We must find or test it; for example, learning materials for selling courses, template documents for product training, e-books from reading communities, etc. . But it is not enough to provide the above, the above is just a bait; now users have been subjected to various executive list routines, and simple bait can no longer impress people, so it is the key to enlarge the bait again. The way to solve the problem of magnification is to treat differently, so that users can clearly perceive the executive list changes after joining the group, the changes in benefits and treatment differences that can only be enjoyed after joining the group, such as the issuance of limited coupons, the qualifications for participation in lottery activities, etc. Different treatment of users creates a sense of scarcity, and users will fight for scarcity, and joining the group is the way to fight, and it is also the reason why executive list users should join the group now. Doing this step can be regarded as grasping the method of attracting users to add friends to the group, a method that provides value to users. 2. Continue to output value and create human design with heart The acceptance process after users join the group is the second executive list step of community operation. According to the payment time, the community has the difference between the conversion community and the value community - the conversion community before payment needs to continue to output value.